this is why rescue therapy is magic for your hair

I frequently get clients who are distressed by the condition of their hair. They’re suffering from misbehaving tresses due to regular colouring, daily use of heat appliances, normal environmental damage such as swimming or in some extreme cases, breakage and snapping of the hair shaft. These are all confidence zapping experiences that leave them feeling distraught and despondent which is why I developed our bhave rescue therapy.

rescue-therapy-groupOur rescue therapy is an in-salon treatment that can initially be applied weekly to extremely damaged hair and then every 4 to 6 weeks thereafter to help repair, renew and protect at risk hair.  Think of it as a facial for your hair. Just like your face, your hair deserves to be treated with kindness because just like your skin, your hair ages and will show the effects of dryness and mistreatment in ways that don’t flatter.


These photos show the difference our rescue therapy makes.  The left image shows the extent of damage to this client’s hair before the treatment and the right shows the same client’s hair after only one rescue therapy treatment. What a difference. Using the rescue shampoo and conditioner at home will also help her to continue to repair her hair between treatments.

The difference between the product we have developed and other popular products on the market is the way in which they work. Rescue therapy is loaded with fully bioactive keratin protein. This keratin protein is a miracle worker on hair because it mimics and regenerates the hair’s own natural keratin which allows it to repair damage. This is why rescue therapy is magic for your hair.  

Rescue is not a polymer or silicone based product. Instead of applying a silicone or polymer layer over the top of broken cuticles, which acts as a temporary coating system, our rescue therapy penetrates the hair shaft allowing it to repair and restore each strand of hair from the inside out and it won’t weigh your hair down because it has a light molecular weight that makes it suitable for all hair types, yes even fine has.  A quick read of the ingredient list shows how this product is power packed.

Why should you care? This means that instead of applying a superficial and temporary coating our rescue therapy is working to improve your hair. It protects, helps repair any existing damage and creates more manageability and shine for the long term. It evens out porosity for the next colour treatment and restores elasticity. It’s heaven for your hair as Stephanie from Lipstick and Cake discovered during her treatment.

Lift your hair confidence to a new level.

Click here to read more or email us at to find a participating salon near you.

your hair, your life, your rules

Neil Cleminson


introducing our new volumising foam mousse



While Meghan Trainor is all about the base, I’ve created a product that’s all about the volume. I’m proud to introduce you to the new volume inducing member of our family, our 4-in-1 volumising liquid to foam mousse.

Our new medium hold volumising foam will amp up your body and bounce in 4 ways you’re going to love.  Dry naturally for a beachy vibe, blow dry for instant lift, scrunch dry or use after blow drying to add some definition to your style.

Beautifully packaged in a rubberised non-slip bottle (so those wet hands aren’t a problem), this foam will turn up the volume on your lacklustre locks and leave your hair feeling sublimely soft and volumised.  Like all of our products our volumising foam smells divine, provides condition and shine, and a small amount goes a long way. I’ve even made sure this volumiser won’t leave any of that awkward, sticky residue on your hands.

You don’t have to be a fine haired girl to get the benefits from this volumiser but if you are, you are going to love what I’ve created.  Our foam mousse is a great base to work from with a single pump into your hand (remember it’s going to double in size once that liquid turns to foam) then apply to your freshly towel-dried hair from your roots to your ends. Gently comb through your hair to distribute it evenly and then choose a look.

Let go of the resistance and plump up your volume today! Grab yours by clicking here.

your hair, your life, your rules

Neil Cleminson

7 styles that save time and look fabulous


Haircuts that allow you to style less and live more are top of our agenda for 2017.  Here are some hot options for you to consider:

  • Opt for a Bob or a Lob. Whether you go classic or edgy these cuts are great for weighing down your hair and adding chic to your style. They are perfect for wavy or fine hair.
  • If you’re blessed with luscious locks and plenty of them, keeping some length and layers to your hair will make for easy maintenance.
  • If your hair is on the finer side having a one length blunt cut just above the shoulders will add the illusion of thickness and make for easy styling.
  • A pixie cut looks fab on wavy haired girls and can be low maintenance with a touch of product. It’s also versatile enough to be styled into something edgy when the occasion calls for it.
  • A short undercut with a bit of length through the top can be an easy style to manage (this one will depend on the texture of your hair).
  • If you’ve got to here and feeling left out because your texture won’t suit any of the above cuts then maybe it’s time to consider a keratin smoothing treatment. This makes for a low maintenance hairstyle, especially on thick, coarse, hard-to-manage hair. Warning – be prepared to ditch the frizz!
  • Lastly – steer clear of fringes and bangs especially if you’re blessed with curls. These put the high in high maintenance.

your hair, your life, your rules


what do fly-aways and holes in your stockings have in common?

Unfortunately neither of them are obvious when you leave the house.

We can’t help you with your stockings but we can give you the heads up on coping with fly-aways.


While staying out of the wind might be a sound solution it’s not a great life plan, so to keep those pesky fly-aways from ruining your good hair days try applying a smidgen of leave-in-creme or fresh ends to your already styled hair ends.

The mixture of peptides, keratin and oils in the fresh ends helps soothe and repair without that nasty heavy feeling while the leave-in-creme will help bring reason to your rebellious locks. Leave-in creme 145ml.JPG

Another great tip is a light spritz of good old-fashioned hair spray. This is especially helpful for fine haired chicks. fresh-ends-new-tub-2016


your hair, your life, your rules



hair changing tricks for fine haired chicks

If images of thick braids and expertly curled  locks are driving you insane – we hear you!

If the voice in your head’s screaming “it’s not fair” and your fabulous wardrobe feels flat without fabulous thick hair – we know your pain!

We get you because we suffer from fine hair fever too… don’t give up…. we’re with you and we have the ammunition to turn it around.

Let’s start at the beginning.

 washing – game changer & cuticle love 101

Conditioner first – yes you read it right

Condition the ends of your hair, leave for a couple of minutes, rinse and then you’re ready to shampoo your roots.

Rinse again then reapply conditioner to your ends.bhave-magnify-shampoo-finalbhave-magnify-conditioner-final

Final rinse and a gentle pat with your towel to.

golden rulesShampoo scalp, condition ends. Say no to vigorous towel drying – it’s cuticle abuse. 

recommendations  – Turn up the volume with bhave magnify shampoo and magnify conditioner.

 before drying – styling

Put those fingers to work to get the foundation of your look in place.

Work out your parting and push the hair into the direction it’s going to be sitting.

A handy trick is to push your fingers through your hair onto your scalp, and massage the scalp in small circular motion. This will create lift from the start.

golden rules Take your fingers out the way they came in rather than pulling them through your hair and destroying your handy lifting work.

recommendations   -To create maximum volume you can use a product like Salt Spray.


Allow a little natural drying time first then flip that mane upside down and dry with a medium heat – think of it as inverted yoga for your hair.

If you’re feeling the curls get yourself some big fat rollers and get body building.

Fine hair means fast drying so curlers are your secret tool.

golden rules : Don’t overdo it with your brush. It should only be used very lightly through your roots. Do give your hair a  blast of warm air against the direction of hair growth (without too much tension) and then smooth those ends for some va-va-va-voom.


Volume is your friend and gunpowder is your best friend. A few blasts on to your roots with this dynamic volumiser will lift your locks to new levels and banish that oily feel.

If dead straight hair is calling you, grab your mirror and place it on the floor at yougunpowder-dustr feet, flip your mane upside down and run those irons from top to ends. This stops you pulling your hair down and taking all that lovely volume away. Before you flip your hair back up give your roots a cool blast with your hairdryer.

golden rule – waxes and pastes are not your friends.

recommendations   – gunpowder – it’s the new name for volume! A couple of us here at headquarters also love a touch of fresh ends or a small dobhave-riot-control-final-imagellop of riot control oil to keep those pesky fly-aways from taking over.

A couple of us fine sisters here at HQ also love a touch of fresh ends or a small dollop of fresh-ends-new-tub-2016riot control oil applied sparingly to our frisky ends. It’s a great way to keep those pesky fly-aways from taking over.


 great cuts for fine ladies

The beauty of fine hair is that you can rock any style not too much past your shoulders.

We’re talking blunt – keep those ends crisp and collar bone length unless you have a wave or a curl then don’t be afraid to layer.

We’re talking bobs – I feel a wolf whistle coming on.

Pixie cut –  That cut is going to be light and smoking.

If you’ve been dreaming of bangs – hell yes bang it up sister – even better pump a little gunpowder into those bangs to give them the lift they deserve.

golden rules : Don’t let your hair creep too far past your shoulders otherwise it will look ratty rather than radical. 

If you’ve appreciated the information here – pass it along to a fine sister in need!




your hair, your life, your rules